Trying to achieve something without a true and clear goal is fruitless. Nothing sums this up better than one of my favourite scenes in Alice in Wonderland:
Alice: Would you tell me, please, which way I ought to go from here?
The Cat: That depends a good deal on where you want to get to
Alice: I don’t much care where.
The Cat: Then it doesn’t much matter which way you go.
Alice: …so long as I get somewhere.
The Cat: Oh, you’re sure to do that, if only you walk long enough.
If you have no goal, how do you know when your journey is finished? How can you reward yourself for achieving it?
Today I found a true goal to work towards; a direction and ambition for my work life that I had been looking for, without really knowing, for a number of years.
The result will be a positive impact on those who use my products, follow my guidance and on my industry as a whole. I feel a change is due and I am starting today.